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Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. MIDO had originally been created as a watchmaking homage to architecture, with the Art Deco movement heavily influencing its designs. The brand describes the watch as inspiring a desire for sea adventure and if you’re familiar with the brand’s history, you’ll appreciate the development that this line represented. The first Ocean Star was launched alongside other exceptional dive watches of the day, including Rolex’s Submariner and Blancpain’s Fifty Fathoms. The Ocean Star line is renowned for its understated technical appearance and superb attention to detail and traces its lineage to the ’50s. Much like Certina, Tissot and Hamiton, it’s the first step on the ladder of top-quality Swiss watchmaking. Can this affordable Swiss automatic watch really put up a fight against its more expensive rivals? Let’s be clear, not all Swiss-made automatic watches need to break the bank. As part of the Swatch group, it’s largely overshadowed by some of its more famous sister brands – companies like Omega, Glashütte Original, Rado and Longines, but with the release of the latest titanium Ocean Star, the underdog has come out snarling. But once Swatch’s bioceramic production capacity has been increased, surely the lure of creating front-page news in a way the MoonSwatch did will be hard for any watch brand, no matter how high-end, to resist.MIDO Ocean Star 200C Titanium | Image: MIDOĭespite more than one hundred years of history it’s easy to overlook MIDO. Wired reported how new manufacturing equipment to produce more of the watch’s bioceramic case is being installed.Ī second Swatch smash hit won’t arrive overnight, and we suspect discussions into what that might be may have only just begun. However, for now, Swatch’s primary focus must be on increasing production volumes to meet MoonSwatch demand. Given Hayek’s comments and the massive success of the MoonSwatch, any of this could feasibly become reality. Instead of a bioceramic James Bond-style Omega 300M, what about a playful and affordable Rolex Submariner, or Audemar Piguet Royal Oak? Perhaps a bioceramic Tudor too, or maybe a brightly-coloured partnership with Hublot? It would be easy to get carried away at the prospect of Swatch looking beyond its own group for a MoonSwatch successor.
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